With three thermometers, we obtained three different results. This is what performance marketing measures would be, too: three different sources, three different numbers. In many of our roles, we’re surrounded by data. The problem is that a lot of that data isn’t good. A study by MIT Sloan found that the cost of bad data is 15 to 25% of revenue for most companies. An IBM study found that businesses lost $3 trillion annually due to bad data.
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Making Sense of Data
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With three thermometers, we obtained three different results. This is what performance marketing measures would be, too: three different sources, three different numbers. In many of our roles, we’re surrounded by data. The problem is that a lot of that data isn’t good. A study by MIT Sloan found that the cost of bad data is 15 to 25% of revenue for most companies. An IBM study found that businesses lost $3 trillion annually due to bad data.